For properties using Caterbook, pricing and availability is sent to Google, and then appears on the right hand side under their business listing when anyone searches for the property by name.

When a guest enters their stay dates under "Compare prices", if they click the Official website link, they will land on your Caterbook booking engine with their dates pre-populated and complete the booking process just as if they had clicked to your site from any other source. 

Best of all, there is no commission charged for the bookings that complete via your Official website link. Many of your OTA partners are featured below your business listing, but if your own website has cheaper pricing, you will encourage guests to book with you direct.

With Caterbook it's possible to offer a mix of rate plans on your website and only B&B rates on your OTA's, as a way of encouraging guests to book direct.

Many Caterbook properties are taking bookings worth far in excess of their monthly Caterbook license fee through Google.

It is becoming a hugely significant tool in driving direct, commission free bookings to your website.